Hi, I'm Fred. I'm an entrepreneurial, strategic and business-centric design leader with in-house and agency experience. I lead and facilitate the development of products and features that deliver value for consumers that translates into value for the business. Over the past 15 years, I've had the opportunity to work with brands such as Microsoft, Amazon, Redfin, Dr Pepper, Esurance, Nintendo, Pizza Hut, Pop Secret, Taco Bell, Target, VW, AXA, Legal & General, Ebags, The North Face, Vans and Zillow. I enjoy bringing innovative and effective business lines to life and working across all stages of the product lifecycle. I am an effective leader and empathetic people manager. I am as comfortable addressing an executive team as I am getting into the weeds of day-to-day design work. End of awkward intro.